The Rise of Long-Term and ‘Bleisure’ Stays in Australia’s Serviced Accommodation Market

In 2025, Australia’s serviced accommodation industry is undergoing a quiet revolution—driven not by tourists on holiday, but by remote workers, corporate travellers, and digital nomads blending business with leisure. This emerging trend, known as “bleisure” travel, is reshaping how serviced apartments are designed, marketed, and experienced.

What Is Bleisure Travel?

Bleisure travel combines business and leisure, allowing professionals to extend work trips into personal getaways. With remote work now a permanent fixture for many, travellers are no longer bound by rigid schedules or office locations. Instead, they’re seeking flexible, comfortable, and well-equipped spaces that support both productivity and relaxation.

Why Serviced Apartments Are Winning

Serviced apartments are uniquely positioned to meet the needs of bleisure travellers and long-term guests. Here’s why:

• Home-like amenities: Full kitchens, laundry facilities, and spacious living areas make extended stays more comfortable.

• Flexible terms: Unlike traditional hotels, serviced apartments often offer weekly or monthly rates, ideal for longer visits.

• Work-friendly environments: High-speed internet, dedicated workspaces, and quiet surroundings cater to remote professionals.

• Prime locations: Many serviced apartments are located in urban and suburban hubs, close to business districts and lifestyle attractions.

  
  

Urban and Suburban Growth

While city centres remain popular, suburban areas are seeing a surge in demand. Travellers are looking for quieter, more spacious accommodations with easy access to both work and leisure activities. This is encouraging providers to expand their offerings beyond traditional CBD locations.

What This Means for Providers

To capitalise on the bleisure boom, serviced accommodation providers should consider:

• Tailoring packages for remote workers and corporate clients.

• Investing in tech upgrades like smart TVs, ergonomic furniture, and high-speed Wi-Fi.

• Offering flexible booking options that cater to both short and extended stays.

• Creating community experiences such as local guides, wellness amenities, and networking events.

  
  

Final Thoughts

The rise of long-term and bleisure stays is more than a passing trend—it’s a fundamental shift in how people travel and live. For serviced accommodation providers in Australia, embracing this change means tapping into a growing market of travellers who value flexibility, comfort, and connection. As the lines between work and leisure continue to blur, the most successful operators will be those who adapt quickly and thoughtfully.